Walgreens

Defining the next digital moonshot.

Walgreens has always been known for their convenience and neighborhood pharmacies. Until the online behemoths came knocking—this time with direct-to-consumer prescriptions. They were looking for a reason to stay top of mind with consumers.

That’s where our team came in. Out the gate, we worked alongside the Walgreens team to relaunch their customer loyalty program: MyWalgreens.

MyWalgreens

Envisioned as a reason to stay involved with consumers, the platform is an ultra-personalized experience that reacts to the community and environmental triggers around them. We launched the program with a striking visual design system that seamlessly blends form and function.

Product Innovation: Community Health Alerts

Get the local beat on Covid, the flu, strep and more with geo-fenced health alerts when something starts spiking. Alongside the notifications are a series of actions for the consumer to take: vaccination scheduling, Teledoc appointments, products & more.

Product Innovation: Environmental Alerts

We also introduced the idea of environmental factors affecting consumer health. Triggered by a multitude of conditions, each personalized alert is accompanied by corresponding editorial and action based content.

Product Innovation: Activity Challenges

In an effort to further push into well-being, we also introduced activity challenges aimed at getting consumers to create healthier habits.

Streaks were introduced as a method to encourage repeat participation. Completion of the streaks is rewarded with badging and Walgreens Cash.

Activities include a wide range of types spanning yoga, meditation, HIIT, running and more.