Samsung®

Tackling iPhone supremacy at its height.

There was a time when there was no viable alternative to the iPhone. Consumers were forced to stick with their candy-bar bricks or adopt Apple’s ecosystem. And then Samsung came along.

Today, at the heart of the mobile phone wars are two key players: Apple and Samsung. Still engulfed in a heated exchange of trademark infringement and proprietary trade secrets, the roots of the disagreements go back to the Galaxy SIII. That was the first phone that was at or even above parity with anything Apple was offering.

We were tapped to introduce the Galaxy SIII to the world by keeping digital at the core. Our unprecedented launch blew away all sales expectations and was hailed by Mashable as the "Breakthrough Brand of 2012”.

Galaxy SIII®
Interactive Cinema

To launch the Samsung Galaxy S III, we created a 3D cinema participation game in select theaters across the country. The audience was able to interact with a virtual 3D Galaxy S III phone on screen by using hand gestures. They worked together to score points by moving the phone across the screen and getting it to share content with other phones flying through space.

While serving as an effective product demonstration, more importantly, it replaced the traditional sit-back product advertisement with a cutting edge and truly collaborative video game experience!

Audience members collectively used their arms to control a phone on the theater screen.

The game opened in classic 8-bit style that quickly transformed into full-on-reach-out-your-hands-and-grab-it-cinema-3D style.

Galaxy Note®
Noteworthy Project

Our potential for human expression is huge, but at some point technology started getting in the way of our passion. We’ve been so busy tweeting and texting, we may be inadvertently leaving behind a little piece of what makes us human.

The Noteworthy Project documents a series of projects that examine what happens when communication is made by hand.

Galaxy Note®
Emoticon Project

Curated by Shepard Fairey, this series of short documentary films explores handmade communication by asking six hand-selected artists to rethink emoticons. Their expressions were documented by stylus on the Galaxy Note and ultimately turned into content pieces for the launch of the device.

CREATIVE TEAM: Nick Sternberg, Sam Cannon

The end result was a collection of finished pieces that had all used the Galaxy Note in some part of their creation process.

We then auctioned off the artwork and donated the funds to the charitable organization, Peace First.

Galaxy Note®
Drawnetic™

One of the artists that commissioned for the #EmoticonProject, Reza Ali, wound up writing some seriously unique code for the Galaxy Note.

He created a Drawnetic™ — a kinetic drawing tool. A particle simulation. A collection of otherworldly images. And once that project launched, we saw an opportunity to work with him on further developing the app and creating a collaborative community to join in on the experience.

Best of all, we took it out into the real-work with a dynamic experiential version that was powered by the motion-based input of Leap™. And from there, we released all the code into the wild through Git Hub and let others continue making.

Creative Team: Reza Ali, Nick Sternberg, Nate Frank

After the successful Google Play app launch, we took the opportunity to create an interactive standalone LEAP enabled version of Drawnetic™. We debuted on a 5 ft. circular LED down at SXSW in Austin, TX.