Mexico.com

Position the country on the digital stage.

American media showcases Mexico in stereotypical fashion: Mariachi bands, piñatas & mules. In reality, Mexico has a vibrant culture of business, food & travel. In fact, they have a GDP of $2.2 trillion and continue to entice Fortune 100 companies to setup shop there. The problem? Nobody outside of their country knows about it. 

We successfully pitched (via 3 sequential meetings in Mexico City) a massive digital content generator for them that would reside at mexico.com. The site which would educate visitors about Mexico, as well as deliver editorial content emphasizing the positive direction in which the country is headed. Through rich visuals and dozens of original stories and articles, we wove together an informative, responsive website that far exceeded anything the country had ever developed.

The team began by exploring the boundaries of type/color/image of the Mexico identity to determine their best digital representation. Color and image became the backbone of the identity.

We then focused on the content publishing side of the site design and centered everything around a fresh, editorial approach.

The highly-curated platform was centered around verticals of information that were found to be most searched and frequented according to Google.

We uncovered a trove of distinguishable facts and presented them in easy-to-digest bites that were aimed at investors & travelers alike.

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