Fabrica: Venice, Italy

R&D lab for the United Colors of Benetton

Established as a communications research center for the United Colors of Benetton, Fabrica is a multi-disciplinary studio that emphasizes international creative innovation.  It’s a mix of coders, graphic designers, musicians, industrial designers, filmmakers, motion graphics artists, writers, illustrators, interaction designers, animators, and “even something else.”  

I spent five months exploring the realms of creativity with these teams and lapped up every minute.