Disney®

Putting parks on the map.

The dust had finally settled on their Pixar® and Muppets® acquisitions. Attendance at parks was beginning to wane. We were tasked with breathing a breathing digital life into the amazingly vibrant brand.

The ace up our sleeve? An obsessed community of self-deemed Disney enthusiasts. You know the type — the mom that has mapped  the 11.2 minute walk from park entrance to the Toy Story Fast Pass. The dad that has planned nap time down to the minute. And the sister that has captured video of every wave, holler and giggle. We wanted to create a site that housed it all. We called it Disney Dreams.

Dream Disney®

When you have millions of Disney fans and a nascent social presence, you've got nothing but opportunity ahead. We created a hub that captured an endless variety of user generated experience from YouTube & Flickr. They were served up in filtered fashion to really showcase what it was really like to explore the individual Disney Parks.

Muppets® 
Give a Day. Get a Day.

It's amazing what can happen when an entertainment juggernaut is open to giving back. And when they have a team of Muppets at their disposal? Pure magic. 

The core of the idea revolved around giving a day of community service, and getting a day at the Disney Parks in return. We went on set with The Muppets (so unbelievably-crazy-I-can't-believe-I-got-to-work-with-them Muppets)! Our team helped bring it to life online by capturing their whimsically destructive Muppet abilities and served them up in all their online media glory.

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