Incredible Edible Egg
Platform redesign for the American Egg Board.
Eggs. We love ‘em.
The American Egg Board came to us with a disjointed and outdated site a good fifteen years in the making. They operate with three different business units and outward facing brands. Along with those brands, came a trio of unique sites. That’s where we went to work.
Creative Team: Amanda Mearsheimer, RJ Dugan, Kyle Eby, Andy Hunt, Brooke Kugel, Kirsten Miller
Our first challenge was creating a common design language to solidify the properties. We created an indelible mark that worked for their consumer, professional and nutrition divisions.
The design system was allowed for unique flairs within each business unit.
Along with the redesign, the team got to work on coordinating multiple rounds of photo and video shoots to fill in the content gaps.
A series of custom animations was created to easily convey important facts and figures.
