Kevin McElroy News http://kevinmcelroy.com Just another WordPress weblog Mon, 12 Feb 2007 01:49:25 +0000 http://wordpress.org/?v=2.5.1 en Lincoln? Non-traditional? Check. http://kevinmcelroy.com/2006/12/21/lincoln-non-traditional-check/ http://kevinmcelroy.com/2006/12/21/lincoln-non-traditional-check/#comments Thu, 21 Dec 2006 14:11:04 +0000 Kevin McElroy http://kevinmcelroy.com/2006/12/21/lincoln-non-traditional-check/ Lincoln myDream.tv

Learn to fly a helicopter?…check. Learn to start a winery?…check. Get your Film into Sundance?…we’ve got that too!

In one of my craziest departures from a standard automotive website yet, we just launched a site that helps common Joe Shmoe take that first step towards achieving the impossible. It’s purpose is to make the impossible seem…well…possible!

The concept is simple: for each dream we’ve created a 2-3 minute vignette, added a ‘Getting Started’ section, and brought in at least one expert that interacts with a community of people striving to achieve that dream. Take a look!

]]> http://kevinmcelroy.com/2006/12/21/lincoln-non-traditional-check/feed/ Lincoln Reaches Higher http://kevinmcelroy.com/2006/12/21/lincoln-reaches-higher/ http://kevinmcelroy.com/2006/12/21/lincoln-reaches-higher/#comments Thu, 21 Dec 2006 13:38:08 +0000 Kevin McElroy http://kevinmcelroy.com/2006/12/21/lincoln-reaches-higher/ Lincoln MKZ - Reach HIgher

Launching a project that’s had a proper timeline always makes for keystone. In cooperation with Perfect Fools in Sweden, our team at Wunderman just launched a major refresh of the lincoln.com/reachhigher platform.

We went on location and shot HDRI domes atop a downtown Chicago skyscraper. We then commissioned a studio to render well over 100 individual pieces of CGI that were married with those domes. The result? A fully interactive snapshot of three Lincoln vehicles just oozing with desire. Check it out!

]]> http://kevinmcelroy.com/2006/12/21/lincoln-reaches-higher/feed/ Ford Vehicles - Pricing App http://kevinmcelroy.com/2006/12/19/ford-vehicles-pricing-app/ http://kevinmcelroy.com/2006/12/19/ford-vehicles-pricing-app/#comments Wed, 20 Dec 2006 02:50:43 +0000 Kevin McElroy http://kevinmcelroy.com/?p=5 Introduced a fully interactive pricing application for all 21 vehicles. The all-Flash application allows for dynamic sorting and display of each individual trim within a vehicle. The section was created in coordination with Fantasy Interactive.

]]> http://kevinmcelroy.com/2006/12/19/ford-vehicles-pricing-app/feed/ a stroll downtown Plymouth http://kevinmcelroy.com/2006/04/15/oldcar_in_plymouth/ http://kevinmcelroy.com/2006/04/15/oldcar_in_plymouth/#comments Sun, 16 Apr 2006 03:57:02 +0000 Kevin http://kevinmcelroy.com/2006/04/15/oldcar_in_plymouth/

]]> http://kevinmcelroy.com/2006/04/15/oldcar_in_plymouth/feed/ 2006 update launched! http://kevinmcelroy.com/2006/03/26/v04-now-live/ http://kevinmcelroy.com/2006/03/26/v04-now-live/#comments Sun, 26 Mar 2006 21:43:29 +0000 Kevin McElroy http://kevinmcelroy.com/2006/03/26/v04-now-live/ Alright, so this post is mainly to humble myself. Spent quite a bit of time learning to incorporate a Wordpress style CMS into my site. Should be able to keep things a bit tidier now.

Special thanks to:

]]> http://kevinmcelroy.com/2006/03/26/v04-now-live/feed/ Ford Racing OAD goes live http://kevinmcelroy.com/2006/02/19/ford-racing-oad-goes-live/ http://kevinmcelroy.com/2006/02/19/ford-racing-oad-goes-live/#comments Mon, 20 Feb 2006 00:54:24 +0000 Kevin McElroy http://kevinmcelroy.com/?p=3 Mix one part chaos and two parts sick motion design and find yourself staring at our all-new OAD BRAINSCAN. Ha! The scan is just one part of the entire campaign aimed at ‘diagnosing’ Overactive Adrenaline disorder in Racing fans. We were responsible for all the upfront design visuals, and then handed off the module to 2Advanced for some seriously slick flashing.

]]> http://kevinmcelroy.com/2006/02/19/ford-racing-oad-goes-live/feed/ Team Ford Racing Site goes live http://kevinmcelroy.com/2006/02/08/team-ford-racing-site-goes-live/ http://kevinmcelroy.com/2006/02/08/team-ford-racing-site-goes-live/#comments Thu, 09 Feb 2006 01:03:55 +0000 Kevin McElroy http://kevinmcelroy.com/?p=4 NASCAR…here we come!

Just launched our version of the what a Racing site should be: crazy transitions, members only insider news & a fully homegrown CMS. The site is another partnership with 2Advanced. Once again, we created all the visuals and had them flash it up. And damn, do they know how to move things!

]]> http://kevinmcelroy.com/2006/02/08/team-ford-racing-site-goes-live/feed/ F-150/Sports Illustrated Swimsuit http://kevinmcelroy.com/2006/02/06/f-150sports-illustrated-swimsuit/ http://kevinmcelroy.com/2006/02/06/f-150sports-illustrated-swimsuit/#comments Tue, 07 Feb 2006 02:54:13 +0000 Kevin McElroy http://kevinmcelroy.com/?p=6 Our F-150 made the swimsuit issue!  Tasked with integrating the spread that made the SI issue, we completely obliged…. ;)

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